“I AM FINALLY SEEING RESULTS—AND I PLAN TO KEEP ON
SHREDDING UNTIL I HIT MY GOAL.”
— Amanda Holt Cochilla
Shared with permission. Individual results vary and depend on starting point, consistency and other factors.
Which of your 'good habits' are quietly keeping you stuck?
01
EATING LESS, THEN LESS AGAIN WHEN THAT STOPS WORKING
02
ADDING CARDIO EVERY TIME THE SCALE WON'T MOVE
03
LETTING THE SCALE DECIDE IF IT WAS A GOOD WEEK
04
SMASHING YOURSELF WITH SWEATY WORKOUTS
05
NEVER TAKING A RECOVERY DAY
Every one of those was smart advice for the body you had at 25.
Now, they sabotage your results, drain your energy, and disrupt your hormones - especially during peri and postmenopause. You've been paddling harder, straight into the current.
Your body didn't quit on you. Your plan did. Here's the 6-week fix, and it starts with balancing your macros.
The Shred Happens Challenge Helped 7,000+ Midlife Women Get Leaner, Stronger, and More Energized in Just 6 Weeks
Don’t waste months, even years, on diets, workouts, and macro math that isn’t built for your unique biology.
I’ve already done the hard work for you: just follow the Shred step-by-step system over 6 weeks (or more!) and watch your body and confidence transform.
The challenge packages everything you need, including personalized calorie/macro budget, educational video calls with experts, and workouts for both gym and home.
Six weeks to build muscle and shred fat, for women who are newer to structured strength training. Across three 2-week programs, the work moves from straight sets into giant sets and trisets, so the volume and the intensity climb as your confidence does.
6 weeks | 3 programs, 2 weeks each
6 days/week: 3 Strength + 2 Cardio (additional cardio day is optional)
Workout length: 60 min | 30 min alternate
Equipment: swiss ball, dumbbells or kettlebells, long and short resistance bands (slam ball and bench recommended, not required)
The training runs across three 2-week programs, each built on a different method. It opens with straight sets, the simplest way to groove the movements and build a base under load. The second block moves into giant sets, stacking several exercises back to back so the working volume and the metabolic demand climb together. The final block trains trisets, three exercises in sequence that keep the muscles under tension longer and the heart rate up.
For women who are confident under load and ready to build muscle and shred fat across six demanding weeks. Three 2-week programs move through partial pyramids, the Hatfield method, and a new all-in-one emphasis block that pulls the whole range of training into a single program.
6 weeks | 3 programs, 2 weeks each
6 days/week: 3 Strength + 3 Cardio
Workout length: 60 min | 30 min alternate
Equipment: swiss ball, dumbbells or kettlebells, long and short resistance bands (slam ball and bench recommended, not required)
This plan opens with partial pyramids, adjusting the load across a set to combine heavy work with accumulated volume. The second block runs the Hatfield method, where heavy max-strength sets are followed by lighter back-off sets that add hypertrophy volume once the heaviest work is done, so strength and size are trained in the same session. The plan finishes on the emphasis method, a block that has not appeared in any HHF program before.
The emphasis method pulls the full range of training into one program: max strength and power supersets, hypertrophy work built on the 1¼ rep method, and the foundational and mobility work most programs leave out. It is a complete block, not a specialty one, and it is why this challenge finishes stronger than it starts.
Coaching-Level Results, Group Challenge Price
See where the Shred Happens Challenge lands against the alternatives.
Smart, balanced programming
Other Challenges
HHF 1:1 coaching
Built for menopause
Personalized nutrition
Live expert coaching
Community + accountability
Guides, recipes + prizes
6-WEEK INVESTMENT
Varies
$600
Shred Happens
$119
IMPORTANT: we recommend one-on-one coaching if you are considered obese. This challenge is most effective for women who have a minimal to moderate goal for body recomposition.
Get Supported by Experts
Hailey Babcock, Founder of Hailey Happens
With over 20 years in the fitness industry, Hailey is a global champion for the proven power of strength training and sound nutrition for women in midlife. Her mission is to raise the bar on education and partner with the best to help women transform their health worldwide.
Hailey partners with leading experts and researchers in midlife nutrition, hormone health, bone health and fitness to deliver a comprehensive challenge that women over 40 return to again and again each year.
Mikki Williden PhD, Registered Nutritionist
Mikki is a registered nutritionist with a background in human nutrition and physical education, holding undergraduate and master's degrees from the University of Otago in New Zealand, along with a PhD focused on health and productivity.
Since 2006, she has worked with thousands of women across a wide range of health and performance goals, combining evidence-based nutrition with practical, real-world strategies. In Shred Happens, Mikki guides you through macros, calorie deficits, and nutrition strategy to help you build sustainable, healthy habits.
Kelly Casperson MD, Board Certified
Urologist and Physician
Kelly is a board-certified urologist who specializes in pelvic health, a field where women make up only ten percent of practitioners. She has built her career caring for women in the clinic and has become a leading voice on hormones and helping women navigate menopause with humor, candor, and evidence-based care.
Kelly believes no woman is broken, no matter her age or stage of life, and she works to normalize the conversations around the body that so many women were never taught. In Shred Happens, Kelly brings her expertise on menopause to help you understand your body and feel confident in every stage of life.
Bill Campbell PhD, Professor of Exercise Science and Research
Dr. Bill Campbell is a professor of exercise science and director of the Performance & Physique Enhancement Lab at the University of South Florida.
His current research explores fat loss, weight loss resistance, and body composition in midlife women, and he translates the latest science on the menopause transition into evidence-based answers for perimenopausal and postmenopausal women navigating belly fat, muscle loss, and stubborn weight changes.
Lillie Biesinger, Founder of Lillie Eats & Tells
You're excited to get started on your macros, but then real life sets in, and the meal planning can start to feel overwhelming. Lillie from Lillie Eats and Tells gets that, and her whole approach is about breaking it down into something simple and repeatable instead of one more thing on the mental load.
She'll answer all of your meal prep questions and walk through exactly how meal planning and macro tracking work together during Shred, how to build a plan around your numbers without it feeling like a chore, and how to make the whole process feel doable instead of like a diet.
AJ Fowers, Hailey Happens Fitness Coach
AJ is an absolute master at tracking. Nutrition tracking can be genuinely hard, whether you're eating out, reading ingredient labels, or trying to meal prep without spiraling into overthinking every bite. AJ gives you the tried and trusted methods you can use now, without the mental overload. She shares all the tricks for staying on track, without discouragement and overwhelm.
LIVE CALLS WITH EXPERTS
Questions Answered as You Shred
RECIPES + RESOURCES
Macro-Friendly Recipes and Practical Guides
