About the Role

This role owns Hailey's professional social content marketing strategy, content creation and execution across all platforms. It requires depth and breadth of native creator/social media expertise, as you will be responsible for managing the end-to-end ideation, editing of content, generation of hooks and captions, strategic planning with Hailey, as well as managing all channels. Your outputs must tangibly grow Hailey's audience and engagement metrics, and above all else, connect social content to business outcomes. The role works closely with Hailey and reports to the Director of Growth and Marketing.

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Responsibilities

• Direct, plan and execute Hailey's social media strategy across four primary platforms; Instagram, TikTok, Facebook, and YouTube

• Direct, plan and execute on a monthly content calendar aligned with Hailey's goals, plus the business' product launches, promotions, and campaigns

• Produce short-form video content, video carousels, stories, and static posts, and manage channels and content across platforms in a way that drives business outcomes

• Write captions and hooks that deliver results while remaining connected with HHF's brand voice and guidelines

• Direct and lead content capture planning, toolset for content creation, shot-lists and scripts, as well as build efficient processes that shorten the time it takes to get from content idea to execution

• Use content and format trends, trending audio, a wide range of formats, along with platform and algorithm changes, to adapt Hailey's content strategy and creative outputs quickly

• Manage engagement via comments and DMs across all channels in partnership with Hailey

• Use performance metrics and creative insights to inform optimizations and strategic content recommendations for future months, delivering continuous improvement

• Collaborate with the broader team for generation of content aligned with specific campaign needs and paid advertising creative needs

 

Requirements

• 3+ years of experience as a successful creator, or leading social media for a brand, ideally in fitness, health, or wellness

• Proven track record of growing engaged audiences and delivering business outcomes with social content, with a portfolio or case studies to share

• Strong knowledge of women's fitness and strength training, and comfort discussing topics relevant to women in midlife such as perimenopause and menopause

• Advanced social-first video editing skills (CapCut, Edits App, or similar) for content creation from basic footage captured on iPhone or via Zoom/Zencastr. 

• Excellent writing skills and the ability to adapt to an established brand voice, reflecting Hailey's voice and coaching philosophy

• Expert knowledge of social analytics and creative testing tools that improve reach and attract new relevant audiences to Hailey's content

• Comfortable navigating a variety of scheduling tools (Meta Business Suite, Planable, TikTok Studio, YouTube Studio, and similar)

• Highly organized, self-directed, proactive, and able to manage multiple deadlines simultaneously

 

Nice to Have

• Experience with paid social advertising

• Background in fitness coaching or a fitness certification

• Experience working with a founder-led or personal brand

 

Details

• Location: Remote

• Employment type: Full-time (30+ hours a week)

• Compensation: Commensurate with experience