Hello, I'm Hailey.
Hailey Babcock is the founder of Hailey Happens Fitness, an online fitness and nutrition brand dedicated to empowering women over 35 to feel strong, confident, and energized through every stage of midlife. With over 20 years of experience in the fitness industry, Hailey has guided more than 50,000 women through her online programs, which focus on fat loss, strength training, and sustainable nutrition.
Committed to bringing her clients the most current, evidence-based strategies, Hailey collaborates with renowned experts like Dr. Vonda Wright and Dr. Stacy Sims to ensure her methods align with the latest in women’s health and aging science. Her work has touched the lives of women from all walks of life—from high-profile leaders to everyday women navigating the unique challenges of midlife.
Hailey’s mission is simple: to help women thrive—not just survive—as they age, with smart, supportive, and science-backed fitness and nutrition strategies.
Certifications
ACE - Certified Personal Trainer
Girls Gone Strong Certified Women’s Specialist
TRX Foundation/Group Training Certification
Strong First Kettlebell, Bodyweight Workshops
Certified Classical Pilates Instructor - Sandra Murphy
Barre Above Certification - Barre Above
Fat Loss Fundamentals Certification - Boutagy Fitness Institute
General Preparation Phase (Strength Foundations) Certification - Boutagy Fitness Institute
Advanced Program Mastery Certification - Boutagy Fitness Institute
Program Design Variables - Clean Health Institute
Strength System International Certification - Level 1, 2 - Sebastian Orbe
The Hailey Happens Fitness Team
Berlin Babcock
Yes, Berlin is Hailey's first born, and only daughter. And she's following right along in the footsteps.
Berlin is currently working on her Bachelor's Degree in Exercise Science at Utah Valley University. Upon graduation, Berlin plans to acquire her personal training certification.
Taking after her mother, Berlin began a strong focus on strength training two years ago and hasn't stopped since.
At Hailey Happens Fitness, her responsibilities include customer service and product development.
Jessica James-Roxby
Jessica graduated from Colorado State University with a Bachelor of Science in Health and Exercise Science in May 2024. She joined Hailey Happens Fitness in September 2024, bringing her passion for movement, strength, and overall well-being to the team.
Her love for health and fitness began in college when she started weightlifting for fun. She quickly fell in love with the way it made her feel, both physically and mentally, and realized her true calling was to help others experience the same empowerment.
In her role at Hailey Happens Fitness, her responsibilities include customer service and product development.
Rachel Luff
Rachel Luff graduated from the University of New England in Australia in 2013 with a Bachelor of Sports Science, and began her career as a busy personal trainer in Sydney, Australia. With a passion for helping others achieve their health and fitness goals, she built a thriving client base before shifting gears to pursue opportunities in the online space.
In 2016, Rachel launched her own online boutique protein powder range and then in 2020 played a key role in developing a successful online education business for fitness coaches. These ventures allowed her to combine her industry expertise with a growing interest in technology and digital learning.
Rachel joined Hailey Happens Fitness in December 2024, where she blends her fitness industry experience with her enthusiasm for tech and online education. In her role, she supports the business through customer service, macro support, coach training and development, and product innovation.
Leila Gaboriau
Leila graduated from Colorado State University in 2024 with a Bachelor of Science in Natural Resource Ecotourism, where she developed a passion for sustainable travel and outdoor adventure.
Fitness is a major part of her lifestyle, and she believes in balance, consistency, and supporting others on their personal wellness journeys
She joined the Hailey Happens Fitness team in July of 2025. Her role at HHF includes customer support and product development.