Activate your annual membership by December 31 to receive an invitation to an exclusive “Plan Your Year” webinar with Hailey on January 4. This bonus is only for annual members. If you're currently on a monthly plan, you can upgrade to an annual membership and still claim your spot in the webinar. The webinar is valued at $89, but annual members get it free, on top of the savings you already get with the annual plan.
SIGNATURE PLANS
Specifically designed for women 35+, this expertly crafted program, developed with Dr. Stacy Sims, sets you up to stay strong, capable, and independent for decades. It combines max strength and hypertrophy blocks to support muscle and power gains, while weekly HIIT, SIT, mobility, and core workouts keep your heart healthy, body mobile, and core strong.
Power Happens 1.0 helps you build strength, confidence, and endurance through 12 weeks of full-body training, HIIT, and mobility work, with expert support and nutrition resources included.
SALE PRICE: $139
Power Happens 2.0 takes your training further by preparing your body for heavier lifting with progressive strength and cardio sessions. It builds muscle and resilience through varied rep ranges and can be done at home or in the gym with minimal equipment.
SALE PRICE: $129
Power Happens 1.0 Intermediate is a 12-week program designed to build strength, power, and endurance while bridging the gap between beginner and advanced training. Includes home or gym workouts, expert Q&As, and nutrition guidance.
SALE PRICE: $139
Power Happens 2.0 Intermediate is a 12-week program that builds strength, power, and endurance through progressive full-body training. Designed for home or gym workouts with minimal equipment. Group resources and Q&A access not included.
SALE PRICE: $129
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Power Happens 1.0 Advanced is a 12-week program designed to maximize strength, power, and muscle growth while improving cardiovascular fitness and mobility. Workouts rotate between low and high reps for strength and hypertrophy gains and include access to expert Q&As and nutrition guidance.
SALE PRICE: $139
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Power Happens 2.0 Advanced builds on 1.0 with new overload methods, rotating HIIT and SIT workouts, and progressive strength and hypertrophy blocks. Train 5–6 days per week with full-body and upper/lower splits at home or in the gym. Group resources and Q&A access not included.
SALE PRICE: $129
Power Happens Express is a 12-week plan featuring efficient 30–40 minute full-body strength workouts designed to maximize results in less time. Includes progressive programming every three weeks and access to the Power Happens Facebook community. Group resources and Q&A access not included.
SALE PRICE: $99
Start Strong is built for women new to strength training or returning after time off, offering a safe, structured way to learn how to lift with confidence. Delivered through an easy-to-use app with step-by-step guidance and audio cues, you’ll know exactly what to do and how to do it. The program can be completed at home with minimal equipment—just dumbbells, resistance bands, and a Swiss ball.
Start Strong is a 12-week program created for women new to strength training or returning after a break. With step-by-step guidance, audio cues, and full-length follow-along videos, you’ll learn proper form and build confidence training at home with minimal equipment.
SALE PRICE: $129
WORKOUT PLANS
The Physique Happens collection is for advanced lifters comfortable with barbells and looking to build max strength and muscle with focused overload techniques. With a full-body approach and emphasis on glutes, abs, calves, and shoulders, each phase introduces new methods every four weeks—start with 1.0 and progress in order.
SALE PRICE: $139
Agility Happens involves the two greatest bone builders: heavy strength training with absolute power.
Beginner, Intermediate (Home+ and Gym)
Advanced (Gym)
Designed to build max strength and power through heavy lifting and jump training. These 3-4 day-a-week plans require barbell experience and comfort with heavier loads.
SALE PRICE: $139
The HIIT & SIT workouts are flexible, cardio-focused sessions designed to complement strength plans like Physique Happens or Strong Happens.
This plan works best when you have access to cardio equipment, such as a treadmill, bike, elliptical or rower. No cardio equipment? You can still get benefits using your sidewalk, stairs, or even a pool.
SALE PRICE: $49
Performance Happens is a 12-week strength program for endurance athletes like runners, cyclists, and triathletes looking to boost performance and prevent injury.
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3 days per week (2 Strength/1 Core/Mobility)
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Av. workout time: 60 minutes
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12 weeks total: new workouts every 3 weeks
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Equipment: Swiss ball, short and long resistance bands, dumbbells. Bench recommended, but not required.
SALE PRICE: $139
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WEBINARS & RESOURCES
Join Dr. Lisa Moore, founder of Strong Bones PT, for an empowering webinar on osteoporosis, osteopenia, and bone health. Blending professional expertise with her own personal journey, Dr. Moore shares clear, evidence-based strategies to help you reduce fracture risk, strengthen your bones, and take charge of your long-term health with confidence.
ONLY $59
Membership includes access to the Foundation Happens webinar with Dr. Tony Boutagy, addressing common physical issues that can limit women in strength training and how to prevent them. You can also submit questions and join a live Q&A on building strength, avoiding injury, and training safely around existing ones.
ONLY $59
Two macro-friendly cookbooks packed with 90 delicious, easy-to-make recipes. From energizing breakfasts to satisfying lunches and hearty dinners, every meal is crafted to support your health and fitness lifestyle. Perfect for anyone looking to eat well without sacrificing flavor or results.
ONLY $49